Popular fast-casual eatery Masala Wok, now "buzzes" customers when food is ready; cites noticeable improvement
With the “fast casual” concept heating up in recent years, Masala Wok stands out with a unique and selective mix of Asian and Indian cuisine. Started in 2003, the franchise has grown to eight locations in Texas and Virginia. Its success comes from serving quality food, quickly and conveniently. But as the restaurants grew in popularity, Masala Wok ownership found that important adjustments were necessary in order to keep customers coming back for more.
Enter GuestCall pagers for restaurant from HME Wireless.
Prior to using GuestCall LTD restaurant pagers, Masala Wok employees would give customers a number after ordering, to be called out when the food was ready. And while the system worked to some degree, owner Pramod Prodduturi was quick to point out that it was, “not up to the mark for providing service.”
Prodduturi said managers would sometimes receive complaints from customers waiting for 20 minutes on the patio, not knowing that their food was ready. Now with restaurant paging systems in operation, Masala Wok’s customers are free to find their tables–even outside on the coveted patios–without worrying about missing their order.
“One of the biggest reasons that we got the pagers was to enhance the customers’ experience when their food was ready,” said Prodduturi. “It absolutely has improved the quality of service.”
Prodduturi was also drawn to the advertising screen on the restaurant pagers. This unique feature allows Masala Wok franchisees to feature the company logo, as well as custom messages and promotions unique to that individual location. It also helped that Prodduturi was drawn to the design of the pagers.
“It’s easy to hold, and it even matches the décor,” she said.
As a fast casual concept that stresses a selective menu, Masala Wok is conscious of the need to deliver a level of customer service that lives up to the quality of its food. Now with GuestCall LTD café pagers from HME Wireless, franchise operators are able to do just that. And the customers couldn’t be happier.
“At 8 locations and growing it is obvious that Pramod and his team are executing at a very high level,” said Russ Ford, Vice President of HME Wireless. “With a menu focused on Asian and Indian dishes it is critical that the food get out of the window fast and we are glad to be a small part of that success with our guest paging systems.”
To find the Masala closest to you, please visit www.masalawok.com.
For more information on restaurant paging systems and complete onsite paging solutions from HME Wireless, call (866) 611-4202 or visit www.hmewireless.com.
