Michael Symon's "B Spot" calls on restaurant paging systems from HME Wireless to make its customer service as good as its burgers
When celebrity chef Michael Symon opens a restaurant, you can count on big crowds lining up to get a taste. Now imagine a Michael Symon restaurant whose primary fare is devoted to burgers—and not just any burgers, these are award-winning "B Spot" burgers, made from the highest quality beef. Add in mouth-watering ingredient combinations and you have a dish that keeps the customers coming back for more.
B Spot (the 'B' stands for burgers, brats, bourbon, beer, Bad A** shakes, etc.) is a self-professed "rock and roll burger joint", with four locations in Ohio. Michael Symon's popularity and the restaurant's reputation for outstanding food make waits of 1 to 1-1/2 hours a common occurrence. That's why all three B Spot locations are now using GuestCall LTD restaurant paging systems from HME Wireless.
"Without the restaurant pagers, we would definitely not be as customer friendly," said Sam Lindsley, Director of Operations for Michael Symon Restaurants. "Michael's name brings them in, but it's our job to provide great customers service, along with a great product."
B Spot's emphasis on customer friendly service means that managing the flow of waiting guests is a top priority here. Lindsley has been especially impressed with the range of the GuestCall LTD pagers, which he noted have "helped immensely" with service. Now, regardless of how crowded it gets, waiting guests are free to relax at the bar or shop nearby without having to worry about losing their table. HME Wireless pagers for restaurants also help to reduce walk-aways, a common risk with any destination as popular as B Spot.
Lindsley described B Spot as a "family friendly place" that is very "fast-paced". Luckily, B Spot has embraced technology as a means of keeping up with its popularity, In addition to using pagers for restaurants, B Spot also arms its waiters and waitresses with hand-held POS devices to take orders right at the table. Together, these innovations speed service times, drive efficiency and ensure customer satisfaction.
As Michael Symon likes to say: "We obviously believe that we make a great burger, but without great customer service, it is just a burger."
Food quality is critical also, especially after being named "Winner of Best Burgers in America" two years in a row, by the SoBe Wine and Food Festival. At B Spot they serve 15 types of burgers, along with salads, vegetarian options, wings, chili cheese fries and "the best onion rings in the city." Yet no matter how much B Spot is lauded for its food, the ownership and management have made it clear that they couldn't be successful without great customer service, and a little help from HME Wireless restaurant paging systems.
"We continually strive to bring new solutions that will positively impact their guests and being able to deliver a total communications solutions for B Spot is another example of how we listen to our customers and deliver on their expectations," said Russ Ford, Vice President of HME Wireless. "Michael and his team totally rock and it is so cool to be the paging systems provider of choice for such an awesome organization."
For more information on restaurant paging systems and complete onsite paging solutions from HME Wireless, call (866) 611-4202 or visit www.hmewireless.com.
*Photos courtesy of Paul Sobata, www.paulsobata.com.
